Solutionsfor a connected equestrian world.

Powering over 600 businesses and 1.6 million riders with tools that simplify operations, support growth and connect the people behind every ride.

At ESG, we’re building a lasting home for equestrian technology.

Practical software that simplifies daily operations and helps equestrian professionals build businesses that last.

We connect equestrian businesses with a wider rider community, creating new opportunities for discovery, bookings and revenue.

We acquire, operate and develop specialist equestrian software companies, bringing their products together into one connected suite.

Acquire

We give specialist equestrian software companies a lasting home, keeping the brands their customers already know and trust.

Operate

We run each business for the long term, sharing expertise in technology, finance and growth across the group.

Develop

We invest in products and teams so every brand keeps getting better for the riders and businesses who use it every day.

Connect

We bring our products together into one connected suite, linking businesses, riders and horses across the equestrian journey.

Our brands power every stage of the rider journey, from the first lesson to an Olympic athlete and lifelong passion.