We are buildingthe future of equestrian sport
One connected homefor equestrian software, backed by over 10 years of expertise.
From the Nordics to the US
Explore our solutions- 3Specialist brands
- 600+Active businesses
- 1.6MRiders
- 25Countries supported
Our vision: a thriving future for equestrian sport
We believe the sport’s longevity depends on thriving businesses and riders who stay engaged from their first lesson to elite competition. We’re building the digital infrastructure that connects business operations with rider experiences, helping equestrian businesses grow profitably and sustainably while strengthening participation, federation membership and the sport’s future.
Our journey
Building a connected equestrian world
October 2025
ESG is born
We begin with a vision: connect the tools equestrian businesses rely on with the experiences that keep riders engaged.
November 2025
At the heart of the sport
Our journey starts with riding schools, where many riders first discover the sport. Hopoti helps these businesses manage their operations and welcome more riders.
May 2026
Expanding our business suite
We expand across the Nordics, adding specialist software for riding schools, boarding stables and independent equine professionals.
July 2026
A new chapter for riders
We bring the rider experience into the Group, taking another step towards connecting everyday business operations with the wider equestrian journey.
What’s next
Build the future with us
We partner with equestrian software founders who share our vision, investing in their products, supporting their teams and helping their customers thrive for the long term.
Let’s talk
As riders deepen their engagement, they invest more in the sport. Our vision is to connect that journey with the everyday workflows of equestrian businesses, turning first lessons into revenue and channeling that investment back into the businesses that nurture their passion.
Specialist expertise.One connected platform.
We bring together proven software, equestrian knowledge and long-term investment to help businesses thrive across the equestrian world.
Built on customer trust
Our products support the daily work of riding schools, stables and professionals. We build lasting relationships by listening, improving the tools they rely on and helping them better serve their riders, because when they thrive, we thrive.
Designed for equestrian life
From managing lessons and horses to appointments and payments, our software reflects how equestrian businesses actually work: in the office, at the stable and on the move.
Over a decade of industry experience
Our businesses bring more than ten years of experience serving the equestrian community, combining practical knowledge with a clear understanding of our customers’ needs.
Investing for the long term
We invest in our people, products and technology to build dependable software, connect our solutions and support our customers’ lasting success.
Our companies
Specialist software, one group
Hopoti
Hopoti is a Finnish booking and management platform for riding schools and lesson-based equestrian businesses. It brings lessons, bookings, payments and rider communication into one place, with a marketplace where riders can discover and book lessons.
Visit HopotiHippocrates
Hippocrates is a Swedish business software provider for riding schools, boarding and professional stables, and independent equine professionals. Its products (Academy, ProStable and NextGen) combine customer and horse management, scheduling, invoicing and payments.
Visit HippocratesEquilab
Equilab is a Swedish ride tracking and training app with a community of 1.4 million riders. It helps riders track rides, follow their progress and stay connected with their stables.
Visit Equilab
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