About Equine Software Group
Equine Software Group is building a connected software ecosystem for the global equestrian industry. Through Hopoti, Hippocrates and Equilab, we support more than 1.6 million riders and approximately 600 equestrian businesses across Europe, North America and other international markets.
Our products help riding schools, professional stables and equine service providers manage lessons, bookings, payments, horse care and communication while helping riders track their training, connect with their stables and participate more fully in equestrian life.
We focus on sustainable growth, strong products and creating lasting value for our customers, riders and horses.
The opportunity
We are looking for a creative, commercially minded Social Media Strategist to grow our presence in the US equestrian community on a part-time basis.
The US is one of our most important growth markets. We want to reach two audiences: equestrian businesses such as riding schools, boarding stables and trainers, and the riders who train with them. Social media is where both communities spend time, share their passion and discover new tools.
You will shape and run our US social media strategy, create content that feels authentic to horse people and turn attention into real results: followers, engagement, leads and new customers. We are a lean, entrepreneurial organization with a modest budget, so we are looking for someone who can both plan and execute.
This is a part-time role of around 15 to 20 hours per week. It works closely with our marketing, sales and product teams.
What you will do
Build the US social media strategy
- Develop a clear social media strategy for the US market across Instagram, Facebook, TikTok, YouTube and LinkedIn.
- Define the right voice, content mix and posting rhythm for equestrian businesses and riders.
- Set goals and track performance against follower growth, engagement, traffic and leads.
Create and publish content
- Plan and manage a monthly content calendar.
- Create engaging posts, short-form video, Reels, stories and carousels, using tools such as Canva and CapCut.
- Turn customer stories, product features and expert tips into content that is useful and shareable.
- Repurpose content across channels efficiently, using AI tools where they help.
Grow and engage the community
- Respond to comments and messages, and take part in relevant equestrian groups and conversations.
- Build relationships with US equestrian influencers, trainers, barns and associations.
- Run collaborations, giveaways and user-generated content campaigns.
- Promote our presence at US horse shows and industry events.
Drive commercial results
- Support lead generation for our sales team, including targeted campaigns for stable owners and riding school managers.
- Plan and manage small paid social campaigns and test what works.
- Report monthly on results and recommend where to focus next.
What we are looking for
- At least 3 years of experience managing social media for a brand, ideally including B2B or B2B2C audiences.
- A track record of growing engaged audiences and turning social activity into measurable results.
- Strong content creation skills, especially short-form video.
- Excellent writing skills and a natural feel for the tone of different platforms.
- Experience with scheduling and analytics tools such as Meta Business Suite, Later or Buffer.
- Experience running small, efficient paid social campaigns.
- Self-motivated, organized and comfortable working independently and remotely.
- Working remotely from the United States.
A personal connection to horses and the US equestrian community is a strong plus. Understanding of the culture, disciplines and calendar of the horse world will help you create content that resonates.
What success could look like
During the first 12 months, the Social Media Strategist will have:
- Established a clear, consistent US social media presence and content rhythm.
- Grown followers and engagement across priority channels.
- Built a network of US equestrian influencers, partners and customer advocates.
- Generated a steady flow of leads from equestrian businesses.
- Shown which channels and content types deliver the best results for the budget.
Why join us?
This is an opportunity to shape how a growing international software group shows up in the US equestrian community, an industry with enormous passion, strong communities and significant untapped potential.
You will have creative freedom, flexible part-time hours and a direct impact on our growth in one of our most important markets.