About Equine Software Group
Equine Software Group is building a connected software ecosystem for the global equestrian industry. Through Hopoti, Hippocrates and Equilab, we support more than 1.6 million riders and approximately 600 equestrian businesses across Europe, North America and other international markets.
Our products help riding schools, professional stables and equine service providers manage lessons, bookings, payments, horse care and communication while helping riders track their training, connect with their stables and participate more fully in equestrian life.
We focus on sustainable growth, strong products and creating lasting value for our customers, riders and horses.
The opportunity
We are looking for an entrepreneurial, hands-on finance leader to build the holding company (HoldCo) finance function and raise the standard of finance across Equine Software Group and its portfolio companies. With companies in the US, the UK and Europe, cross-border tax and finance knowledge is key to this role.
This is a broad role. One day you may be preparing the annual group audit, the next rolling out an expense automation tool at Hopoti, and the day after working on a group debt facility. You will work directly with the founders and managing directors of our portfolio companies and play a central part in how the group acquires, integrates and funds new businesses.
We are a lean organization with disciplined budgets. We would rather build a good system than hire around a bad one, so you will care about automation and AI tooling and be willing to build it yourself.
This is an early role with a clear path to growing into Group CFO as the group expands.
What you will do
Build the group finance function
- Build and run the holding company finance function from scratch, covering reporting, consolidation, treasury management and the annual group audit.
- Put clear, reliable group reporting in place across Hopoti, Hippocrates and Equilab.
- Introduce finance processes and controls that scale as the group grows.
- Own cross-border tax and finance across the group’s US, UK and European entities, including group structure, intercompany arrangements, transfer pricing and tax compliance, working with external advisors where needed.
Integrate acquisitions and create value
- Lead the operational and financial integration of every acquisition.
- Deliver the value creation initiatives identified during due diligence.
Partner with our portfolio companies
- Act as fractional CFO and sparring partner to the founders and managing directors of our portfolio companies.
- Share finance best practice across the group and raise the standard everywhere.
Fund the group’s growth
- Play a central role in fundraising, on both the debt and equity sides.
Automate the finance stack
- Automate the group’s finance stack using the best software and AI tooling available.
- Get into the detail of implementing tools across the portfolio companies yourself.
What we are looking for
- An entrepreneurial, hands-on mindset.
- Strong cross-border tax and finance knowledge, key to this role: experience with multi-entity groups across the US, the UK and Europe, including international tax, transfer pricing, intercompany accounting and consolidation in more than one currency.
- Around 5 to 10 years of experience, ideally trained at an international audit firm or in transaction services, followed by time in a finance function at a start-up, scale-up or buy-and-build group.
- A proven ability to drive change, implement new processes and raise standards, with the appetite to build and lead a team as the group grows.
- Comfort in an entrepreneurial environment where no two days are the same.
- Strong interpersonal skills. You will spend a lot of time with founders and management teams across different countries, helping them do a better job by improving their finance functions.
- A real interest in automation and AI tooling, and the willingness to get into the detail of building it.
- Excellent written and verbal communication skills in English. Swedish is a plus but not required.
- Based on the US East Coast or in London, with regular travel to our group companies.
Experience in the equestrian industry is welcome but not required.
What success could look like
During the first 12 months, the VP of Finance will have:
- Established a working holding company finance function, with reliable monthly group reporting and consolidation.
- Completed the annual group audit smoothly.
- Put a clear integration playbook in place for future acquisitions.
- Automated key finance processes across the group.
- Supported at least one debt or equity fundraising process.
- Become a trusted finance partner to the leaders of Hopoti, Hippocrates and Equilab.
What we offer
- A performance bonus and meaningful equity in the holding company, alongside the founding team.
- A long-term opportunity to grow into the Group CFO role.
- Direct exposure to M&A, fundraising and operations, and the chance to shape the group’s path as an early joiner.
- A fun, entrepreneurial environment with an office in London.
Why join us?
This is an opportunity to build the finance function of a growing international software group serving an industry with enormous passion, strong communities and significant untapped potential.
You will help shape how the group acquires, integrates and grows its businesses, and contribute directly to our ambition of creating a more connected equestrian industry.


