Equine Software Group today announced that Hippocrates, a Swedish software company serving riding schools, boarding and professional stables, and independent equine professionals, has joined the group.
The acquisition advances Equine Software Group’s ambition to build the leading connected software platform and network for the equestrian industry, helping businesses run their operations, reach new customers and grow, while connecting riders with the services they need.
Equine Software Group is bringing together specialist products that support the entire equestrian journey, from a rider’s first lesson to horse ownership and professional competition. Its vision combines practical business management software with a connected rider experience, bringing lessons, horse care, training and professional services closer together.
Extending the platform beyond riding schools
Through Academy, ProStable and NextGen, Hippocrates expands the group’s offering across three complementary areas: riding schools and lesson programs; boarding, training and horse sales businesses; and independent professionals such as farriers, equine therapists, saddle fitters and equine dentists.
These businesses share many administrative needs, but each has its own way of working. Hippocrates provides specialist tools for managing customers, horses, scheduling, invoicing, payments and daily operations, built around those differences.
“Our ambition is to make it easier to run and grow an equestrian business, with software that understands how the industry works. Hippocrates brings deep expertise across riding schools, stables and independent professionals. Together, we can strengthen these specialist products and build connections that create more value for businesses, riders and horse owners.”
Built around the realities of equestrian businesses
Hippocrates was developed from first-hand experience of running an equestrian operation in Sweden. Its products address the everyday complexity of coordinating horses, customers, staff and services alongside the administration required to keep a business running.
That practical understanding remains central to its development. From organizing recurring lessons and assigning horses to coordinating stable care and recording professional visits, Hippocrates helps customers bring essential work into one place.
As part of Equine Software Group, Hippocrates will benefit from additional investment in product development, technology, customer support and growth, while retaining its focus on the needs of the equestrian community.
Connecting businesses with the wider equestrian community
Together, Hopoti and Hippocrates serve a network of more than 400 equestrian businesses and 200,000 riders.
Equine Software Group sees an opportunity to connect the relationships that already shape the industry. A rider may start with weekly lessons, later own a horse and need boarding, training, hoof care, therapy or saddle fitting. For the businesses providing those services, a more connected network can support discovery, referrals and lasting customer relationships.
The group’s development priorities include stronger connections between business software and rider experiences, helping businesses communicate with their riders and customers, support progress tracking and make relevant services easier to discover and book.
“The value goes beyond simplifying administration. We want to help equestrian businesses stay closer to their customers and create more opportunities across the network. Our approach is to build on products customers already rely on, supported by long-term investment and a shared understanding of the industry.”
Continued support for Hippocrates customers
The existing Hippocrates team will continue to support customers and develop its products, with additional resources and expertise from across Equine Software Group.
The group’s priority is to build on Hippocrates’ strengths, improve the everyday customer experience and progressively connect its products with the wider portfolio.
About Equine Software Group
Equine Software Group acquires, operates and develops specialist software businesses serving the equestrian industry. It is building a connected product suite and network to help equestrian businesses manage their operations, strengthen customer relationships and grow.
Through Hopoti and Hippocrates, the group connects more than 400 equestrian businesses and 200,000 riders. ESG takes a long-term approach to ownership, investing in its teams, products and technology to deliver lasting customer value.
Equine Software Group is backed by long-term investors including Fillmore Partners, Endurance Search Partners, Granite Point Partners and TTCER, among others.
About Hippocrates
Hippocrates is a Swedish software company providing specialist business management solutions for the equestrian industry. Its product suite includes Academy for riding schools and lesson programs; ProStable for boarding and professional stables; and NextGen for independent equine professionals.
Built from first-hand experience of equestrian operations, Hippocrates helps businesses manage customers, horses, invoicing, payments and daily work in one place. Its products continue to evolve around the practical needs of the equestrian community.
Media inquiries: socialmedia@equinesoftwaregroup.com
